Head of Group Communications Greater China & Asia

As Head of Group Communications Greater China & Asia, you will lead Heraeus’ communications strategy across the region with a strong focus on internal transformation, brand excellence, and reputation management. A core element of your role is to drive internal communications and actively support the Heraeus 2030 transformation process through impactful change communication and communication support for transformation initiatives. At the same time, you will strengthen Heraeus’ brand positioning and reputation as a trusted partner and employer of choice in Greater China and Asia. You will act as a strategic partner to regional leadership and as a key interface between global communications, local teams, and external stakeholders.

Key Responsibilities:
Internal Communications & Transformation
• Lead and execute internal communications in Greater China & Asia
• Support the Heraeus 2030 transformation process with effective, targeted change communication
• Develop and implement communication strategies for transformation projects
• Ensure alignment, transparency, and engagement across all levels of the organization
• Enable leaders and key stakeholders through clear messaging and communication guidance

Brand & Reputation Management
• Drive and safeguard Heraeus’ brand positioning and corporate reputation in Greater China and Asia
• Strengthen corporate and employer branding across all relevant channels
• Ensure consistent messaging and storytelling aligned with global standards
• Proactively manage and protect Heraeus’ reputation in a dynamic and complex environment Strategic Leadership & Stakeholder Management
• Serve as a lead team member of the Heraeus Regional Center in China (HCI)
• Develop and execute a regional communications strategy aligned with global objectives
• Act as a trusted advisor to regional leadership
• Serve as main contact window for external organizations, including AHK and key associations

Media Relations
• Manage media relations in Greater China, including interviews and press engagements
• Monitor and analyze media coverage of Heraeus in China
• Lead proactive media positioning and messaging

Government Relations
• Support and coordinate government relations activities in Greater China
• Act as a key communications interface for governmental stakeholders and institutions
• Provide strategic communication support for governmental affairs activities
• Ensure consistent and compliant positioning towards regulatory bodies and public institutions
• Collaborate closely with internal and external stakeholders to strengthen Heraeus’ institutional relationships

Digital & Social Media Leadership
• Lead Heraeus’ WeChat channel in Greater China
• Oversee social media strategy and execution
• Drive Touch News and other content formats for the region

Crisis Communication & Capability Building
• Develop and implement crisis communication strategies and frameworks
• Conduct crisis management training for key stakeholders
• Ensure organizational readiness for reputational risk scenarios

Team Leadership
• Lead and develop the regional communications team
• Foster a high-performance, collaborative, and international team culture

Your Profile
• University degree in Communications, Journalism, Business, or related field
• Several years of leadership experience in corporate communications and government relations, ideally in an international environment
• Strong experience in change communication and transformation support
• Proven track record in brand management and reputation building
• Deep understanding of the Chinese media landscape and digital ecosystem (e.g. WeChat)
• Experience in media relations, crisis communication, and stakeholder engagement
• Excellent communication skills in English and Mandarin (German is a plus)
• Strategic mindset with strong execution capabilities
• High level of intercultural competence and leadership skills